Another year, another BET awards show. Before I get into reviewing the BET awards I want to start by saying I think BET owes a spot of thanks not solely to its viewers but to Twitter as a whole because Twitter makes watching the BET Awards a totally different experience. It’s like a viewing party for those you can relate to.
Now you know my stance on certain genres of music and my history so let’s get into this. I have to say YC’s performance of Racks on Racks with Nelly as the feature was… horrible. The song is terrible. Nelly fell so far off that Humpty Dumpty is wearing shirts with his face on them. Poised for a comeback? Never but he will always be an icon in rap because of his sales and his undeniable influence.
Now I can tell you that BET has been on the verge of a reinvention to reestablish legitimacy for a while now and those steps were seen in this show. BET introduced performances by Mali Music and others, and though cut off by commercials, it was great to see BET go off the main path to highlight artists that deserve some global recognition. Hopefully, next show we will see artists such as Dom Kennedy, Aloe Blacc and Andrea Jones on the BET awards because BET is the perfect launching platform for up and coming black artists as MTV has been for other artists.
This years best performances definitely came from all around. Jill Scott’s performance had the entire crowd needing to take five minutes as she and Idris Elba heated up the screen. Alicia Keys, celebrating the 10 year anniversary of Songs in A Minor, gave a wonderful performance with appearances from Bruno Mars and Rick Ross. I never wondered what Alicia Keys would sound like over a J.U.S.T.I.C.E. league produced beat but if her rendition of Aston Martin Music is a taste then I am going to need a seven course meal. Even Trey Songz gave an above average performance of Love Faces and brought out Kelly Rowland who continues to motivate crowds with the single from her soon to be released third album. Kelly must have known Beyonce wouldn’t be in the building because she gave a performance that had many women forgetting their significant others were in the building, room or state.
Patti Labelle was awarded the Lifetime Achievement award and treated to wonderful performances from Cee-Lo Green, Marsha Ambrosius and Ledisi, all of whom brought their style to Patti’s hits. Ledisi, gave a performance that was as soulful and touching. Marsha gave a rousing, ranging performance that reminds you why she was the go to female hook singer for hip-hop for so long. Cee-Lo Green brought his usual eccentric style to Patti’s classic 80s look that reminded us of the Patti we all loved then. Even Patti loved the parody of her style so much she couldn’t help but laugh. But the performance that really moved Patti, and you could see it on her face, was when Pastor Shirley Caesar came out and even had me tearing up a little with her powerful voice singing “You Are My Friend.”
Disclaimer, I love Patti Labelle. Not like people love shoes, summer days or picnic in the park. I mean like I grew up on Patti’s music. My aunt sang backup for Patti a couple of times and I didn’t speak to her for years for not telling me about it. I have every song in Patti’s catalog that was ever released on record, cassette, CD, cassingle, maxi, iTunes. So seeing her catalog represented by such diverse artists and represented so well moved me. I would have loved to see an anniversary tribute to the passing of Michael Jackson but it was three hours and a half.
Now I am going to say something everyone has been saying since the first ten minutes of the BET Awards: Kevin Hart was the best host the BET Awards have ever had. He spared nobody. Might have lost a few friends. He threw himself on the roast as well so as not to seem afraid to take punches (literally and figuratively.) He had great timing and you could tell he dropped a few jokes so as to save BET some money on censors. Simply put, great job BET.
But it wasn’t all roses. The Young Stars award serves no purpose what so ever and seems like more of a handjob to the tween audience, who probably aren’t watching BET to begin with, than a serious award and to award it to Willow and Jaden Smith seems like “We want a piece of the piece” than anything else. Additionally, there were three other points I would like to address.
- Commercials: The average half hour TV show runs 23 to 26 minutes without commercials. This is 7 to 4 minutes of commercials per half hour, 14 to 8 per hour. The BET Awards had just under an hours worth of commercials. It should have fit into around 50 minutes anyway but it seemed there was an excessive amount for a three and a half hour awards show.
- Censors: I am not an advocate of censorship in any form and often preach to my friends who often try to censor that they should remove themselves from whatever is offending them. So take this with a grain of salt if you will but I think BET’s censorship rules go a bit over board. Especially when, during Love Faces, they censored the words “touch all over you.” This is going a bit far by even the most draconian standards and when they should have caught something they missed it. I am not new to this so I know the FCC requires a 7 second delay on all live broadcasts since the Janet Jackson-Nipple Gate so you need censors who are faster and more accurate because the performance of DJ Khaled, Drake and Lil’ Wayne for “I’m On One” had my mom thinking something was wrong with a) BETs feed, b) the cable and c) the TV until I pulled out my iPad and showed her what it really was.
- More diverse performances and categories: I loved Jill Scott, Alicia Keys, Cee-Lo, Drake, Trey Songz, Kelly Rowland, Chris Brown, Busta Rhymes and everyone but Rick Ross getting up there THREE times was just not worth it. While I hate the fact that Kelly had to share a performance with Trey Songz I will admit that that format WORKS. It worked for Alicia Keys, Bruno Mars, Rick Ross. It worked for Jill Scott. I would have loved to see Mary Mary perform. I think BET has turned around the BET awards over the last decade but honestly, some awards we can do without. Sportsman and sportswoman of the year could be Athlete of the Year, I have already addressed the Young Stars Award and the Video Director of the Year Award is nice but where is the one for Film Director, Film/TV Producer, Writer, etc. It’s a 3 hour show that with some time management and better scheduling could highlight more diversity of African-American roles in film and entertainment.